Head of Trade Marketing - Drive Sales Growth & Brand Strategy

Join Indolakto as the Head of Trade Marketing in Jakarta Timur and take the lead in shaping strategic trade marketing initiatives that drive sales growth, brand visibility, and market penetration across all channels. In this pivotal role, you will oversee the development and execution of comprehensive marketing strategies that enhance market presence and drive revenue growth.

As the Head of Trade Marketing, you will work closely with cross-functional teams to develop and implement marketing plans that align with the company's business objectives. You will leverage your expertise in trade marketing to create innovative campaigns that resonate with target audiences and drive customer engagement.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive trade marketing strategies that drive sales growth and brand visibility.
• Oversee the planning, execution, and optimization of marketing campaigns across all channels, including digital, print, and events.
• Collaborate with sales teams to align marketing efforts with revenue targets and customer acquisition goals.
• Conduct market research and analysis to identify trends, opportunities, and competitive insights.
• Manage and mentor a team of marketing professionals, providing guidance and support to ensure campaign success.
• Monitor campaign performance metrics and KPIs, providing regular reports to senior management.
• Stay updated on industry trends and best practices in trade marketing, applying this knowledge to enhance campaign effectiveness.
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and industry partners.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in trade marketing, with a proven track record of driving sales growth and brand visibility.
• Proven experience in developing and executing marketing campaigns across multiple channels.
• Strong understanding of market research and analysis techniques.
• Excellent leadership and team management skills.
• Proficient in using marketing software such as Google Analytics, HubSpot, and Salesforce.
• Strong communication and presentation skills, with the ability to influence and persuade stakeholders.
• Familiarity with the dairy industry and trade marketing best practices.

🛠️ Keahlian

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